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No Time for Translations: Expanding into New Markets
August 12, 2020 When companies are planning to expand into new markets, common early considerations include market analysis, strategies, legal and financial readiness, and logistics. Often lost in those early steps are the benefits of engaging translation services early in the process. Translation Isn’t Instant In these days of online, real-time translation tools, people often…
Read MoreThe Challenges Associated with Communication in a Post-Pandemic World
July 21, 2020 With the advent of the pandemic, countless forms of interaction between individuals, and in fact entire societies, disappeared almost entirely overnight. Normal activities such as face-to-face communication between organizational colleagues, along with direct interaction between staff members and the public were swiftly replaced with physically distant forms of communication, manifesting primarily in…
Read MoreHow do you approach Legal Document Translation?
July 14, 2020 Importance of Legal Document Translation Legal Document translation is often the difference between the successful or unsuccessful representation of a client. In different areas of law, a wide range of documents need to be translated daily. Deeds, Power of Attorney, Last Will and Testament, Death Certificates and Contract of Sale are all…
Read MoreDon’t Let Humorous Marketing Get Lost in Translation
June 30, 2020 Everyone can think of a commercial or advertisement that has made them laugh or smile. Humor, especially shared humor can make us feel like we’re enjoying something together, and that warm feeling can carry over into good thoughts about the associated products. But what happens when the joke gets lost in translation?…
Read MoreWhen expanding into foreign markets, make sure your message resonates with customers
June 22, 2020 As e-commerce continues to boom in a globe impacted by COVID-19, it is an excellent time for businesses to expand into new markets by selling their products and services to foreign markets. Launching into new markets involves localizing and contextualizing the marketing and advertising language with the target audience. Tech companies have…
Read More3 Ways Communication Has Changed in a Post-Pandemic World
June 2, 2020 The pandemic has changed almost every aspect of our lives, and the way we communicate is no exception. In order to successfully navigate a post-pandemic world, taking these changes into consideration is important if we want to communicate as well as we can. Here are a few of the biggest shifts we’ve…
Read MoreA Globalized and Automated World Needs Quality Translations
May 21, 2020 Our world has witnessed immense changes in recent decades. In business, many of these recent developments have come in the form of globalization and automation, and these touch nearly every area of economic life. Many areas of business adjusted in response, and others began to question their place in the rapidly evolving…
Read MoreHow Incorrect Language Usage and Translation Can Alienate Your Audience
May 14, 2020 Sometimes, very small differences in intonation can make a big difference to the meaning of a phrase. Comedian Loyiso Gola, who is from South Africa, talks about how this happens in the movie Black Panther in one of his comedy shows. Incorrect Usage of Xhosa in Black Panther The language spoken in the mythical country…
Read MoreTop 5 Reasons to Hire a Professional Business Translation Company
April 28, 2020 Over half of the almost eight billion residents on Earth are internet users, according to Statista. E-commerce is a powerful business model for companies that want to establish an online presence and expand their digital footprint. Today, global brands operate in a culturally diverse arena, which makes multilingualism an invaluable resource. Essentially, it…
Read More3 Things to Look For When Hiring a Technical Manual Translation Service
April 21, 2020 Technical manual translation requires a different set of skills that not all translators possess. High accuracy and knowledge of the terminology used in the field are required to ensure the translated version contains the same ideas found in the original document. Since these technical documents are often used in machinery, automobile and…
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