Posts by Jim Dulin
Working with a Translation Company When You Launch Your Website
May 27, 2021 Most companies have come to realize that marketing is an important aspect of running a business. And nowadays, digital marketing has replaced earlier forms of marketing such as print and TV ads. Digital marketing involves a number of different things such as setting up a website, blog and social media pages. You…
Read MorePartner Early to Reach Your Website’s Multilingual Potential
May 12, 2021 How can you best access the global marketplace where over half of the web community speaks a language other than English? How can you make all your customers and prospects–regardless of their native language–feel comfortable, safe, and secure enough to do business with your organization? Team up with an experienced translation partner as…
Read MoreAppealing to International Markets Through Culturally Relevant Translations
February 11, 2021 Translation is about more than just changing words from one language to another. Translation also involves ensuring that the original meaning stays intact. But sometimes, even when a talented translator has reconstructed the words in a different language to hold the same meaning, there is still something missing. Cultural references can get…
Read MoreThe Importance Of Professional Translation Services During A Global Crisis
November 30, 2020 The COVID-19 pandemic has become a challenge and an obstacle that no one will forget any time soon. No one can deny that the COVID-19 crisis has had a significant and long-lasting impact on businesses in various industries across the globe, and the language industry is no different. The pandemic has certainly…
Read MoreTest the Waters with a New Target Audience by Using Translation Services
November 11, 2020 Translation services are useful for businesses which seek to expand and grow. When you start a small business, you’re probably just selling to a certain type of customer who lives in a certain area. Your customer base is small at that point, but it is possible for it to grow after a…
Read MoreUnderstanding the Concepts of “Fidelity” and “Transparency” in Translation
August 31, 2020 Fidelity and transparency are both necessary for translation, but there are times when they seem to be mutually exclusive. You can either find translations which are faithful to the original text i.e., translations which have fidelity or translations which possess the quality of transparency to readers in the target language. It’s difficult,…
Read MoreNo Time for Translations: Expanding into New Markets
August 12, 2020 When companies are planning to expand into new markets, common early considerations include market analysis, strategies, legal and financial readiness, and logistics. Often lost in those early steps are the benefits of engaging translation services early in the process. Translation Isn’t Instant In these days of online, real-time translation tools, people often…
Read MoreA Globalized and Automated World Needs Quality Translations
May 21, 2020 Our world has witnessed immense changes in recent decades. In business, many of these recent developments have come in the form of globalization and automation, and these touch nearly every area of economic life. Many areas of business adjusted in response, and others began to question their place in the rapidly evolving…
Read MoreHow Incorrect Language Usage and Translation Can Alienate Your Audience
May 14, 2020 Sometimes, very small differences in intonation can make a big difference to the meaning of a phrase. Comedian Loyiso Gola, who is from South Africa, talks about how this happens in the movie Black Panther in one of his comedy shows. Incorrect Usage of Xhosa in Black Panther The language spoken in the mythical country…
Read MoreWhat to Look for in a Legal Document Translation Service
February 27, 2020 Contracts and other legal documents are notorious for their complexity. They typically feature long, complex sentences and legal terminology. As a result, legal documents can be very difficult to translate. Because of how important this documents can be, you should entrust them only to the most qualified legal document translators that you…
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