Posts by Jim Dulin
Professional Translation Services and Localization Are Needed In Growing Industries
February 20, 2020 Today, even the smallest businesses will have a client base or target audience that is scattered across the globe. With so many businesses catering to a global client base, this means more than one language, demographics, and culture will be used. However, things can become complex and confusing when cross-context communication is…
Read MoreDon’t Get Marketing Campaigns Translated the Wrong Way
February 9, 2020 You run a successful business in the US and your target audience has always spoken perfect (or nearly perfect) English. Crafting marketing materials for them has always been easy because you share the same culture and speak the same language. But suddenly one day, you want to expand your business to the…
Read MoreIntegrating Your Marketing Efforts with Translation Services
November 23, 2019 What do you expect when you get translation services? Most people want to be sure to preserve the meaning of the original while still maintaining a good writing style in the destination language. And preserving meaning is probably the most important facet of translation. However, there are also other things that must…
Read MoreWebsite Translation Services: Reach Your Global Audience
November 13, 2019 When it comes to translating a website, there are many things you will need to consider. One of the important things you should know is that 25 percent of internet users are English speakers. This means over 70 percent of the users on the internet are not native English speakers. It is not…
Read MoreHow a Good Translator Goes About Perfecting the Craft of Translation
August 18, 2019 When you’re translating something from one language into another, it’s necessary to be conversant in both languages. Of course, it’s impossible for a person to speak two languages with the same exact degree of fluency. There are always going to be some differences in the way they speak, read and write the…
Read MoreHow to Achieve the Golden Mean in Translation
August 8, 2019 You may think that anyone who is bilingual can translate a document from one language into another. However, there are many differences between a professional translator and an amateur translator. A professional translator is going to have a lot more experience in the field, so they’ll know what kinds of things are…
Read MoreAccurate Technical Translation Services: A Must For Clarity
May 28, 2019 If you have ever had the privilege of reading a poorly translated technical manual, you know that it’s a tiny personal torture from which no hope for understanding or completion can escape. When you’re reading a scientific, technical or otherwise industry-specific text, you need the words and phrases to be exactly what the original writer intended,…
Read More2 Unexpected Ways a Translation Company Improves Your Business
February 28, 2019 There are obvious reasons for using a translation company such as translating website copy from the original language to the one of a specific target audience or using a translator for an important meeting with a client who speaks a different language than you. But there are other subtle, yet powerful ways…
Read MoreThe Trouble with Artificial Intelligence as a Translator
February 14, 2019 Artificial intelligence translation of English is a great parlor trick which sometimes appears to do wonderful things. However, for critical business translation tasks, it isn’t ready yet. Experts say that AI is best suited for making decisions, choosing what to do when clear-cut conditions are or are not met and when the rules…
Read More3 Reasons to Hire a Pro For Website Translation Services
November 20, 2018 Tempting though it may be to run your website content through some alluringly cheap translation software online, it will likely doing you more harm than good. There are many reasons why relying on a machine instead of an expert human being to translate is a bad idea and that’s a whole other…
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