Posts by Chad Richardson
How Linguistic Research Can Save Your Rebranding Strategy
Rebranding can be critical to a company’s survival. Many company’s understand the audience is changing, competition is more fierce, and going global is a must. So, your company is going through a rebranding process in preparation to launch your company’s services or products to the worldwide market. You’ve spent countless hours and dollars to pick…
Read MoreWebsite Translation Services in an Increasingly Global World
English is still used more prominently than other languages on the Internet. However, this has been changing for a long time. When it comes to the top ten million websites online, their language use is more varied than people would expect. The English language usage for these websites is around 51.6 percent, and it is…
Read MoreTranslation in Online English Education
English education is an exploding industry, especially in Asia, and it is starting to grow in other parts of the world as well. Being bilingual is a more and more marketable skill as our world becomes more global. As technology has advanced, many companies are taking advantage of video chat and VOIP technologies to connect…
Read MoreHow the Greek Word “Techne” Can Change Our Approach to Technical Writing Translation
Most people are wary of the word “technical.” Writers like to stay away from technical writing. Translators might feel like they’re not qualified to translate technical writing. And people might feel like they don’t really understand the word “technical.” Why exactly does this term have such a negative connotation? And how can we strip the…
Read More5 Types of Business Translation You May Not Have Considered Before
There are many different types of business translation. There are certain types that everyone has heard of such as the translation of letters, brochures, reports etc. But these are not the only types of translation that one can use in business. It all depends on the type of business you run. The truth is that…
Read MoreThe Importance of Conventions, Tone and Phrasing in Translation
There are many reasons why you might need a translator. Maybe you’re moving locations and there’s a minority which speaks a different language in the new location. Or maybe you’re taking your business abroad. In that case, you’ll need to translate all business documents, including letters, reports, emails, brochures, even websites and advertisements into the…
Read MoreFive Must Do’s When Managing Your Professional Translation Service
Working with your professional translation service should leave you feeling confident that your business materials are conveyed accurately and keep the message intact. You cannot risk getting a translation wrong lest you confuse or even offend some of your customers. Professional translators are well-trained and armed with the industry knowledge that makes them indispensable to…
Read MoreDetails Are Everything When it Comes to Translation
When taking the important step of developing multilingual content for your customers and clients, it is best to rely on a translation company. This will allow you to navigate the sometimes tricky task of preparing an accurate and natural sounding document or recording. It is important to keep in mind that there are often significant…
Read MoreWorking with a Translation Company vs. an In-House Translator
Whether you’re taking your business abroad or you’re trying to serve a local population which speaks a different language, you can use the services of a translation company. There are many business documents which will require translation if you have business dealings abroad, such as letters, reports, marketing collateral, legal, emails etc. And, if you…
Read MoreTranslation and Certification: What Are Certified Translation Services?
Even in today’s global world, there’s a lot of confusion about the terms “translation” and “certification.” Here’s a helpful list that distinguishes translation from related skills. We also talk about what it means to be a professional translator, and what the term “certification” means in different contexts. This information is essential when you’re looking for certified…
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