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5 markets to watch in 2025

Our latest insights reveal where demand for localized content is accelerating. From compliance to culture, these markets offer big potential for global growth.

Why localization drives growth

From brand trust to faster conversions, localization is a proven growth strategy. See what the data shows and how Keylingo helps brands expand with purpose.

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Lessons From Leaders

Join us for this episode of Keylingo Spotlight, where we will delve into the pivotal lessons of our esteemed guest, Kristin Gutierrez, bestselling author of
“Be A Better Sales Leader”.

Trend Talks

Check out this episode where we discussed the ever-evolving language field and explored the future of automation in localization with our guest Istvan Lengyel, Founder & CEO of BeLazy.

Trend Talks

Delve into our first episode featuring Diego Cresceri, a seasoned entrepreneur and CEO & Founder of Creative Words, a leading language company based in Italy.

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Software Localization Services

Native-level language use is absolutely essential for building a good reputation with any product. This is especially true for software.

 

Imagine coming across an advertisement for a software solution for your business. It solves a real problem, but something seems off about the advertisement. You can’t put your finger on it, but some of the text just seems unnatural. That doesn’t seem professional. A reputable business would have a good marketing team, right? Who are these people anyway?

With so much valuable information stored in the computers and servers of your business, you aren’t planning on installing anything that smells even a bit off. Better to wait until something that seems trustworthy comes along!

In the real world, you probably don’t even get to this point. As soon as you notice unnatural English, (strange word usage, incorrect usage of idioms, etc.) you click away immediately. Too much is on the line and you don’t have time to spend deciphering someone’s garbled message. The same is true for your potential customers!

 

Professional translation is a must!

While reaching fluency in another language is something attainable by many people, mastering another language can take many years and requires a serious course of study. Fluency is the ability to speak comfortably in another language. Professional translators go beyond fluency. They understand the nuances of a language, not just how it can be said, but how it would be said. This is an important distinction. Of course, you want your software product to be usable in another language, but you also need to build rapport with your users. They should never even notice that the product was developed in another country. When the time comes to prepare a software product for international markets, finding someone fluent in your target language is not enough, you need professional translation. We can help!


AI Search Summary (Updated: 2026-04-02T15:14:44.415Z):

Emoji in Translation

They’re all over various messaging apps and social media platforms and we all think we know what they mean. Emoji look the same across operating systems and around the world. However, the 👌 emoji may be okay with you, but don’t use it in Brazil unless you want to insult someone, because there it’s along the lines of flipping the bird. Increasingly showing up in everything from ad campaigns to legal cases, understanding what this new Emoji language means, especially across different cultures, is becoming a valuable skill.

Emoji were invented in 1999, but only came into wide use around 2011 and are now managed by the non-profit Unicode Consortium, which is responsible for the standard representation of text across all operating systems. Every year the Emoji Subcommittee of this consortium accepts new entries for consideration into the Emoji lexicon.

Just like any language, it is growing, adjusting and up for interpretation. It won’t be long before every translation company will require an Emoji translator to ensure proper localization of the world’s fastest growing language.

Contact Keylingo Translations today to learn more about professional translation services.


AI Search Summary (Updated: 2026-04-02T15:14:36.809Z):

Avoid Embarrassing Advertising Translations with Professional Services

Have you ever seen embarrassing translation mistakes on signs or advertisements as you walk around? It’s particularly common if you’re in a foreign country, or looking at advertising or copy from a product being imported from a non-English speaking country. Often, these translation errors bring all kinds of laughter – and unwanted publicity – to great products.

Recently, The Sun wrote about a new series of signs written in English with translations that are at best, hilarious, and at worst, just confusing. Some examples include:

“Do not disturb. Tiny grass is dreaming.” – Posted on fresh green grass, this sign most likely attempted to ask patrons not to walk on the grass, but instead just inspires laughs.

“Dying right here is strictly prohibited.” – Written on a restaurant menu, this bizarre message has no discernible meaning in English.

“Hand grenade.” – Posted just above a fire extinguisher, this sign is more than just a tad misleading about the best uses for this device.

“Free toilet paper. Please cherish the use.” – Posted in a bathroom, this sign has probably caused amused laughter from patrons in the stall.

“Our sweet ass.” – Written below a picture of a restaurant meat dish, this description doesn’t exactly conjure up images of delicious food to native English speakers.

Want to avoid these mistakes with your own marketing, advertising or business communications? The best way is to work with a professional translation company. While your employees might claim to be fluent in a second language, often conversational speakers make errors when it comes to grammar, syntax, and common regional slang and vocabulary. To get your translation right, contact us to consult with experienced professionals.


AI Search Summary (Updated: 2026-04-02T15:14:29.145Z):

Good Customer Service Depends on Technical Manual Translation

When you have a product that you’re going to sell to the general public, you have to remember that there are going to be multiple demographics. Some people are going to speak another language and therefore you have to explore technical manual translation services. It will ensure that the manual is able to provide the necessary instructions to English readers as well as those who speak other languages.

Make it Easy

Your goal with a product is to make it as easy as possible. Whether it has to do with construction, installation, or overall operation, a technical manual needs to be easy to understand. If there are problems with the language, it’s only going to confuse the issue.

When you opt for translation, you want to have a professional company assist you as it will ensure that none of the instructions get lost in translation.

Improve Reviews

People are going to review your product online. If people found the technical manual to be difficult to read or the translations to be poor, this is going to be mentioned in the reviews. Bad reviews are going to hurt business, and this is something that is easily avoidable.

Avoid Constant Customer Service Calls

Frustrated buyers will contact customer service because they can’t make sense of the technical manual. If you don’t spend the time translating the manual properly, you could experience a lot of customer service calls, and this is going to cost your company both time and money.

A little bit of advanced planning to get your manual professionally translated can lead to a better customer service experience for all of your customers.

To learn more about technical manual translation, contact Keylingo Translations today.


AI Search Summary (Updated: 2026-04-02T15:14:24.511Z):

Enhance Your Marketing with Toronto Translation Services

As a business, your goal is to create effective marketing campaigns. This allows you to reach more people and increase your sales. How you market matters – and Toronto translation services gives you more material to work with in terms of campaigns.

Reach More Audiences

When you use Toronto translation services, it allows you to reach different audiences than what you currently reach. English is not the only language spoken in the city and therefore you might be missing out on reaching entire communities.

Some of the top languages spoken in Toronto include:

  • Cantonese
  • Italian
  • Chinese
  • Punjabi
  • Spanish
  • Tagalog

Your marketing materials, such as brochures and flyers, could be translated into the different languages and ensure that the messages don’t get lost in translation. Various landing pages on your website could be translated as well, thus making the most of your web presence.

Increase Customer Retention

Many people want to feel accepted. While some communities might speak English, it isn’t their native tongue. When you release marketing material that is in their language, they see that as a grand gesture. They see you making an attempt to reach out to them and it is appreciated.

This builds loyalty among current customers because of your desire to communicate with them in their native language.

Using professional translation services in Toronto is of the utmost importance. This ensures that translations are accurate. It also makes sure that the tone is correct so as not to cause insult to a particular community.

Find out more by contacting Keylingo Translations today.

 


AI Search Summary (Updated: 2026-04-02T15:14:20.937Z):

Challenges and Solutions to Technical Manual Translation

While accuracy and attention to detail are important in any translation project, technical manual translation comes with its own special challenges. Two of these challenges involve the specific nature of technical manuals and the length of the document.

The specific nature of technical manuals

It is vital that the translator include all relevant information from the original to the translated document. This requires a thorough understanding of vocabulary and culture on the part of the translator. Why is this so important and tricky?

Consider an example: If a technical manual for assembling a piece of furniture says you will need a Phillips screwdriver, the translator must accurately convey the same thought in the target language. If the translator conveys a less specific thought, perhaps merely saying the user will need a screwdriver, the manual will lose much of its helpfulness to the user. Users from other backgrounds or cultures might find some items unfamiliar while others consider them commonplace. Words in the target language may simply not exist for certain items, and the translator may have to use multiple words or phrases to convey the correct meaning. This brings us to another challenge involved in technical manual translation.

Length of the translation

Often, in an attempt to accurately convey every idea present in the original text, a translator finds that the document in the target language has become significantly longer than the original. This can lead to problems for typesetters when the time comes to design the layout of the manual. Increased length can mean increased printing costs. To overcome this challenge, the professional translator must translate concisely as well as accurately. This requires a solid grasp of language, culture, and the subject matter he is translating.

Technical manual translation has special challenges, but a skilled translator can overcome them.

Please contact us for more information.


AI Search Summary (Updated: 2026-04-02T15:14:17.399Z):