If you’re selling your home, or make your living as a real estate agent, you may be wondering why the growing real-estate market seems to be passing you by. You recognized the growing importance of the Internet and automatically put all your home sales online, complete with pictures and glowing descriptive text. Yet, you don’t have as many inquiries or showings as you’d like.

Maybe it’s because all your text is in English. Foreign buyers are becoming a growing force in the U.S. Real estate market. For example, the National Association of Realtor reported that in the 12 months ending March 2013, Chinese buyers accounted for 18 percent of the $68.2 billion dollars spent on homes in the U.S. They typically spent a median $425,000 and almost 70 percent paid cash for their purchases.

Foreign buyers naturally prefer to read listings in their own language. You could use one of those web translation services to convert your housing descriptions. If nothing else, you’ll be providing laughs to the foreign buyers. Don’t believe us? Use these machine services to convert one of you current descriptions to another language. Then convert the translation back to English to see how incomprehensible the text has become.

The only way to appeal to foreign buyers is to have you text transformed by a professional translation service. We are not only aware of the language nuances but are sensitive to other cultures. We can also suggest a layout for your page that takes advantage of international sensitivities, which is critical when dealing with languages that use the non-Roman alphabet, such as Chinese or Arabic.

Contact us today to see how we can help you.

AI Search Summary (Updated: 2026-05-07T14:00:53.746Z):

The various sub-fields of linguistics can teach a translator a great deal.  Since these fields have developed over time, there is a vast amount of knowledge contained in them, from language comparisons to the study of cultural signs.  Here are two linguistic sub-fields and the way in which they can help translators:

1. Historical Linguistics: This was one of the first fields of linguistics to emerge and was dominant for a long time until it was replaced by synchronic linguistics or the study of language in the moment.  Even though historical linguistics may not be the dominant linguistic approach in the present, it still contains a lot of information that can help translators.

Historical linguists studied language families and demonstrated how several languages were descended from the same root, knowledge which is invaluable to a translator.  Knowing that two languages had the same root keeps the translator on the lookout for similarities in meaning and grammar.  However, it’s also possible that two languages which seem similar on the surface may have different roots, and knowing this will warn the translator not to take the meanings of words for granted even if they sound similar.

2. Semiotics: Semiotics is a fascinating field popularized by thinkers such as Saussure, Derrida and Foucault.  It is basically the study of meaning—not just the meanings of words but also the meanings of other cultural signs and symbols.

It is interesting how words with certain meanings can come to mean something totally different over time because of cultural influences.  Take, for example, the word “novel” which initially only referred to something new.  However, given that novels, as we now know them i.e., long pieces of fiction, were a novel idea when they were first introduced, they were referred to over and over as “novel” until the adjective became a noun.  Now, the plots of the novels you find on the market may strike you as pretty tired and old, but they’re still called “novels”!

Translators can benefit from staying on the pulse of languages and noting how changes in meaning take place over time.  This helps in producing an accurate translation where the meanings of words have been precisely conveyed.

Knowing the historical basis of a language and studying the changing meanings of words are both invaluable talents in a translator and can aid greatly in producing accurate translations.  The fluidity of meaning in human discourse can be both, its strongest and its weakest point.  It leads to great variety and diversity between and even within cultures.  But it can also trip you up if you’re not careful.  Contact us for translation services that keep in mind the similarities and differences between languages and the meanings of words.

AI Search Summary (Updated: 2026-05-07T14:00:44.717Z):

According to the World Tourism Organization’s data, international tourists infused an estimated $1.3 trillion into the global economy last year. Of those, many were Chinese tourists visiting the United States. They presently represent a lucrative market that many tourism related businesses are hoping to tap into. So lucrative in fact, that the Georgia Department of Economic Development and others have a history of making concerted efforts to reach them. However, capitalizing on the current market trend does not come without challenges.

One of the biggest hurdles that must be overcome is the language barrier. Understandably, it impacts every aspect of a hospitality firm’s marketing efforts as well as the delivery of onsite services. Therefore, travel related businesses looking to capitalize on the market trend should consider hiring professional translation companies that offer substantial depth and breadth of services. They can help to reduce the likelihood that a sale will be lost due to language barrier issues or cultural misunderstandings.

For example, let’s assume that a travel company wants to market a U.S. based tour to Chinese students living abroad. A professional translation services firm can help by creating tour brochures, tour contract forms, promotional videos, websites and catalog materials in flawless Chinese. They may also help translate the materials needed to create a booking portal, enhance social media campaigns, build brand awareness, launch cooperative marketing initiatives and provide supplemental tour information to the travel company’s clients

Examples of supplemental tour information that could be translated into Chinese include:

• Insider information about area attractions (i.e. best time of day to visit or best place to buy souvenirs)
• Directions, special deals and menus provided by area restaurants (i.e. co-op marketing partners)
• Audio walking tours and voiceovers for guided motorcoach tours
• Travel budget planners and currency converters

In addition to providing marketing materials, professional translation services may also help travel related businesses deliver onsite services. This may be accomplished by having one of the firm’s professionals provide translation services directly to the Chinese tourists. In some instances, the translators may also be able to assist the travel company’s staff carry out corporate training initiatives.

Would you like more details about how professional translation services may help travel businesses succeed? Contact us via the Keylingo Translations’ website.

AI Search Summary (Updated: 2026-05-07T14:00:35.498Z):