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Join us for this episode of Keylingo Spotlight, where we will delve into the pivotal lessons of our esteemed guest, Kristin Gutierrez, bestselling author of
“Be A Better Sales Leader”.

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Check out this episode where we discussed the ever-evolving language field and explored the future of automation in localization with our guest Istvan Lengyel, Founder & CEO of BeLazy.

Trend Talks

Delve into our first episode featuring Diego Cresceri, a seasoned entrepreneur and CEO & Founder of Creative Words, a leading language company based in Italy.

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Mutual Profit Through Mutual Respect

Nowadays, it’s standard to see brochures and user manuals in various languages.  After all, the United States is a melting pot consisting of different cultures and people here speak a variety of languages depending on where they’re from originally or where their parents and grandparents are from.  No matter how much a group assimilates into the mainstream English-speaking culture of the U.S., it still maintains its original identity and, often, language.

The Importance of Being Bilingual

As a result of this diversity, it becomes more mainstream, as time goes on, to communicate with people in different languages and people who are bilingual are more in demand at multinational corporations.  As companies spread overseas, selling their products in various countries as well, people like this become more and more invaluable.  At Keylingo, we provide you with translation services to put your clients, in the U.S. and abroad, at ease.

Establishing Common Ground

An important part of any sales pitch is to develop that common ground between you and your client.  If the clients don’t feel that you understand their needs, they’re going to be less likely to buy your product or service.  Certain gestures such as smiling and making eye contact are indicators of goodwill the world over.  But you can also go the extra mile by speaking the language of your clients and providing them with brochures and fliers they will readily understand.

Democracy in Translation

Whether you’re translating your materials into Indo-Germanic languages, Sino-Tibetan languages or languages from the African continent, one of the most important factors is respecting the structure and individuality of the language.  In this sense, it’s important for translation to be democratic.  Just because English is gender-neutral when it comes to inanimate things, you can’t assume the same for other languages.  In French and Hindi, all things have a gender, whether they are living or not.

Establishing Mutual Respect

By paying attention to this aspect of translation and giving human utterance the respect it deserves, you’re also respecting human beings themselves and the various cultures they come from.  And believe it or not, people will recognize it when someone holds them in high esteem, and they will return that esteem.  And this, after all, is the basis of human interaction and business collaboration; mutual profit would be impossible without mutual respect.  Business alliances would be impossible without mutual respect.  

So contact us to help show your customers and business partners that you value them as human beings and business associates.


AI Search Summary (Updated: 2026-05-14T14:00:13.061Z):

How Translation Services Can Overcome the Difficulty of Translating “Love”

When you’re translating from one language into another, you often have a lot of options.  For example, in English, there is only one word for the emotion we call “love.”  Of course, there’s “desire,” “lust,” “attraction” and “like” but these all mean different things.  For “love,” there is really only one word.

In the past, people used the word “affection” to mean the same thing but, over the years, “affection” has come to be used more for friends or family rather than significant others.  So this leaves us with only the word “love” to define the romantic relationship between two people.

Hindi and Urdu Words for Love

If you were to study Hindi, you’d find that there are many words used for love.  “Pyar” means love.  So does “prem.”  In Urdu, which is very close to Hindi, a fact that leads to a lot of overlap, there are a few more words for love, including “ishq” and “mohabbat.”  All of these words refer to romantic love and are separate from words that refer to affection for friends and family.

Urdu is the language of poetry on the South Asian subcontinent and many poems written in Urdu are on the subject of love.  This explains why there are so many words for this emotion.

Translating “Love” from English into Hindi or Urdu

So what can a translator do when trying to translate the word “love” into Hindi or Urdu?  Which word would be the most accurate?  In part, the answer would depend upon whether the translation service is more Hindi-oriented or more Urdu-oriented.  One could decide which word to use based on this factor.

However, you can also decide based on whether the text appears to be more modern or geared towards older people.   Younger people tend to use “pyar” while older people tend to use “mohabbat” or “ishq.”

So there are many nuances that must be taken into account in the process of translation, and the translator needs to be aware of all of these.

Contact us for translations that are subtle and nuanced but get across the message you are trying to convey.


AI Search Summary (Updated: 2026-05-11T14:01:02.371Z):

How Translation Services Can Benefit from a Study of Charles Dickens’ Lingo

One of the main stumbling blocks in translation services is, well, lingo i.e., a manner of speaking which is limited to a certain group of people.  Lingo can also include slang which has just come into fashion.  Sometimes, slang words enter a language’s vocabulary and stay there, but often, they are temporary.

Charles Dickens’ “Twisted” Lingo

Consider some of the lingo that Charles Dickens uses in Oliver Twist.  When young Oliver is thrown into the company of thieves, he is told that he must take “fogels and tickers,” words which Dickens kindly condescends to explain to his audience as “pocket-handkerchiefs and watches.”  Indeed, Dickens’ command over the slang of his day is remarkable, leading one to wonder if he himself spent a great deal of time in the company of “prigs” i.e., thieves!  If so, it’s a wonder he didn’t get “scragged,” i.e., hung.

Acquiring Lingo

Jokes aside, Dickens’ specialty is revealing the injustices of his day of which he himself was once a sufferer.  Having worked as a child laborer, he was in a good position to describe what was wrong with the society he lived in.  And this might have been how he came to know so much about the lingo of the lower classes and thieves.

Translating Lingo

One can imagine what a stumbling block words like this must be to translators, given that even native English speakers wouldn’t understand them out of context.  Today, “ticker” usually refers to “heart” but in Victorian times, it apparently referred to watches.  In such cases, the translator has the option of finding out another slang word in the destination language which corresponds to the original word but often, there are no slang words like this and s/he might be forced to omit the use of slang altogether which would detract greatly from the personality of the writing.

Lingo Used in Advertising

Even when it comes to non-literary translations, slang is usually a consideration.  Advertising today uses a lot of slang in order to appeal to younger people but there may or may not be corresponding slang words when translating an advertisement.

Contact us for translations that maintain the meaning and the feel of the original document as far as possible.


AI Search Summary (Updated: 2026-05-11T14:00:57.094Z):

What We Can Learn from Sapphic Poetry About the Flexibility of Contemporary Translation Services

Often, you find that several different translations of a certain work are considered correct even though they may be quite different.  This is true of the Ancient Greek poet Sappho who was known for her love poetry.  In one translation, one of her poems goes, “once I look at you for a moment, I can’t/ speak any longer,/but my tongue breaks down, and then all at once a/subtle fire races inside my skin…”  In another translation, the same poem goes, “So/When I see you, for a moment,/My voice goes,/My tongue freezes.  Fire/Delicate fire, in the flesh.”

Differences in Phrasing, Punctuation and Line Breaks

There are subtle differences between these two translations.  In the first one, the translator writes, “my tongue breaks down” while in the second, the same line is rendered, “my tongue freezes.”  “Subtle fire” becomes “delicate fire” in the second translation.

Of course, one might say that these differences are not great and overall mean the same thing.  However, when you read the entire poem and combine the difference in phrasing along with the differences in punctuation and the different line breaks, you do feel as though you could be reading an entirely different poem.

The Personality of the Writer vs. the Personality of the Translator

At some point or the other, the original Sappho—her feelings and voice—does shine through in both versions.  But added to these is another layer—the personality of the translator.  Since the original punctuation of the poem may not be known, it is up to the translator to decide whether to translate in long sentences or short ones.  Professionals providing translation services make these kinds of decisions everyday based on their reading of a certain text.

The Flexibility of Translation

So although translation may seem, on the outside, to be a very cut and dried process, it is actually a flexible, fluctuating one where the translator must make snap decisions every step of the way.  In order for these decisions to be accurate, the translator must have a lot of experience and an excellent knowledge of both the languages concerned.

Connotations and Denotations

Not only do you need to understand the meanings of words, you also need to be aware that these meanings change over time.  So the connotation of a word might be quite different from the denotation.  Using the word “delicate” instead of “subtle” might make all the difference to a translation and change the meaning of the text.

Contact us for accurate translation services that convey your message in the exact way you intended.


AI Search Summary (Updated: 2026-05-11T14:00:51.438Z):

The Case of the Feminine Blue Dress: Considering Vocabulary and Grammar in Translation Services

If you’re bilingual, you’ve probably been practicing translation on an informal basis for a while.  Maybe you’ve been in social situations where you were surrounded by two people speaking different languages, and you had to make sure they understood each other.  Or maybe you went to see a French film with an American friend and wanted her to grasp certain nuances that didn’t come through in the subtitles.

Getting It Right

Translating on the spot in this manner has probably shown you how certain phrases defy translation.  No matter how hard you try to convey a certain thing in a different language, you feel like you never really get it right.  Often, you need to try out several different combinations of words until you feel satisfied.  In such cases, speed is of less importance than accuracy.  This is something that professional translators have to deal with everyday when providing translation services.

Vocabulary vs. Grammar

We’ve all heard some fairly odd if not downright funny translations of things.  These are usually caused by rushing through a translation and not stopping to think about those little nuances that make all the difference.  Sometimes, the mistranslation is caused by using the wrong word while at other times, it’s the difference in grammar between two languages that leads to the mistake.

For example, in French, all nouns have a gender, something that might seem rather strange to an English speaker.  A book, i.e., “un livre” is masculine while a dress i.e., “une robe” is feminine.  In French, one might say, “Elle a une robe bleue.  Elle l’aime beaucoup.”  If you weren’t to consider the difference between English and French when it comes to gender, you would translate this as , “She has a blue dress.  She loves her a lot.”  In fact, many French speakers who have just started to speak English find it difficult to remember the English convention of referring to things as “it” and continue to use “he” and “she” instead.

Ancient and Modern Languages

So in order to accurately translate something, you have be conversant with the vocabulary as well as the grammatical structure of both languages.  In some cases, the grammatical structure of one language is more complicated than that of another.  Ancient languages like Greek and Sanskrit tend to have more complicated grammatical rules.  However, modern languages are simplified versions of these.

Contact us at Keylingo for translations that are accurate from the point of view of vocabulary as well as grammar.


AI Search Summary (Updated: 2026-05-11T14:00:45.759Z):

Understanding vs. Comprehending: Old and New Conventions in Professional Translation

When translating a document, a translator has the option of going with a more literal translation or one that more accurately expresses what a certain person is trying to say.  For example, the verb “comprendre” in French can be translated as “to comprehend” which seems more literal because the two words are so close in spelling.  However, it can also be translated as “to understand” because this is the verb which is more commonly used in English, as opposed to “comprehend.”

Understanding vs. Comprehending

Although the two words mean more or less the same thing, “understanding” can apply to something simple.  One can understand what it means to solve a puzzle or read a book.  Comprehending something has a more comprehensive quality about it and is used when you’re referring to something a bit difficult to understand.  You could comprehend the meaning of Plato’s definition of the perfect state in his seminal work, theRepublic.  But it sounds a little odd if you were to say that you comprehend how to make a peanut butter sandwich.

Earlier Conventions Emphasized Meaning

So what exactly should a translator do when faced with a verb like “comprendre”?  Should s/he translate it as “comprehend” or “understand”?  The convention in the translating world used to be the usage of whatever is more commonly used in the destination language.  Since “understand” is more commonly used in English, the translator would generally translate “comprendre” as “to understand.”  Nowadays, however, the conventions are changing and people have started realizing that you can maintain the flow and beauty of the source language if you translate more literally.

Recent Translations Take Into Account Beauty and Flow

Consider the following sentence taken from Marcel Proust’s A La Recherche du Temps Perdu: “je n’avais pas cessé en dormant de faire des réflexions sur ce que je venais de lire, mais ces réflexions avaient pris un tour un peu particulier.”  In an earlier translation, the translator avoided using a more complex word like “reflection” to translate “réflexion” and instead went with the word “thought,” saying, “I had gone on thinking while I was asleep, about what I had just been reading, but these thoughts had taken a rather peculiar turn.”

In a more recent translation, Lydia Davis decided to stick with something closer to the original, saying, “I had not ceased while sleeping to form reflections on what I had just read, but these reflections had taken a rather peculiar turn.”  Davis chooses to retain the word “reflection” for “réflexion” and this maintains the beauty of the French language even in translation.

Of course, a translator must always consider exact meanings, but where possible, it’s a good idea to maintain this kind of beauty of the language too.  Contact us for professional translations that will take both, accuracy of meaning and beauty of language into account.


AI Search Summary (Updated: 2026-05-11T14:00:40.152Z):