taxi-woman-working-on-computer

What We Can Learn from Sapphic Poetry About the Flexibility of Contemporary Translation Services

by Keylingo

Often, you find that several different translations of a certain work are considered correct even though they may be quite different.  This is true of the Ancient Greek poet Sappho who was known for her love poetry.  In one translation, one of her poems goes, “once I look at you for a moment, I can’t/ speak any longer,/but my tongue breaks down, and then all at once a/subtle fire races inside my skin…”  In another translation, the same poem goes, “So/When I see you, for a moment,/My voice goes,/My tongue freezes.  Fire/Delicate fire, in the flesh.”

Differences in Phrasing, Punctuation and Line Breaks

There are subtle differences between these two translations.  In the first one, the translator writes, “my tongue breaks down” while in the second, the same line is rendered, “my tongue freezes.”  “Subtle fire” becomes “delicate fire” in the second translation.

Of course, one might say that these differences are not great and overall mean the same thing.  However, when you read the entire poem and combine the difference in phrasing along with the differences in punctuation and the different line breaks, you do feel as though you could be reading an entirely different poem.

The Personality of the Writer vs. the Personality of the Translator

At some point or the other, the original Sappho—her feelings and voice—does shine through in both versions.  But added to these is another layer—the personality of the translator.  Since the original punctuation of the poem may not be known, it is up to the translator to decide whether to translate in long sentences or short ones.  Professionals providing translation services make these kinds of decisions everyday based on their reading of a certain text.

The Flexibility of Translation

So although translation may seem, on the outside, to be a very cut and dried process, it is actually a flexible, fluctuating one where the translator must make snap decisions every step of the way.  In order for these decisions to be accurate, the translator must have a lot of experience and an excellent knowledge of both the languages concerned.

Connotations and Denotations

Not only do you need to understand the meanings of words, you also need to be aware that these meanings change over time.  So the connotation of a word might be quite different from the denotation.  Using the word “delicate” instead of “subtle” might make all the difference to a translation and change the meaning of the text.

Contact us for accurate translation services that convey your message in the exact way you intended.

Related Articles

How to Map Localization to Your Global Sales Funnel

Full-funnel sales localization is a strategic framework that aligns translated content with every stage of the international buyer’s journey. By adapting marketing materials, technical specifications, and legal agreements to regional preferences, this approach eliminates linguistic friction, accelerates pipeline velocity, and maximizes global ROI for enterprise organizations. Why Is Language Strategy Critical to Your International Pipeline?…

Why Is Global Localization Moving to the Boardroom in 2026? Localization Trends to Watch.

For years, international communication was managed as an operational cost center—relegated to reactive document translations or localized ad-hoc campaigns. In 2026, that dynamic has fundamentally shifted. Enterprise C-suites, procurement leaders, and global marketing directors now recognize that localization is a core strategic lever for top-line revenue growth. When global expansion strategies are siloed within operations,…

What is the True Business Cost of Unmeasured Localization Operations?

Data-driven translation management is an advanced localization methodology that leverages real-time analytics dashboards to track linguistic modifications. It empowers procurement and marketing decision-makers to audit language quality transparently, accelerating market entry while protecting global brand consistency across all target audience platforms. For global enterprise marketing teams—whether serving localized audiences in Atlanta or scaling campaigns across…

here
for you

We’d love to learn more about your translation and localization needs.