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5 markets to watch in 2025
Our latest insights reveal where demand for localized content is accelerating. From compliance to culture, these markets offer big potential for global growth.
Why localization drives growth
From brand trust to faster conversions, localization is a proven growth strategy. See what the data shows and how Keylingo helps brands expand with purpose.
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Delve into Keylingo's collection of case studies for a firsthand look at how we've empowered clients to thrive in the global marketplace. Explore real-world examples showcasing our tailored solutions and our clients' success stories in thriving international markets.
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Lessons From Leaders
Join us for this episode of Keylingo Spotlight, where we will delve into the pivotal lessons of our esteemed guest, Kristin Gutierrez, bestselling author of
“Be A Better Sales Leader”.
Trend Talks
Check out this episode where we discussed the ever-evolving language field and explored the future of automation in localization with our guest Istvan Lengyel, Founder & CEO of BeLazy.
Trend Talks
Delve into our first episode featuring Diego Cresceri, a seasoned entrepreneur and CEO & Founder of Creative Words, a leading language company based in Italy.
Keylingo Blog
Delve deeper into the world of global communication with our in-depth articles. Discover a wide range of topics, including industry insights, data-driven research, and practical strategies to help you navigate the ever-evolving business landscape.
No Time for Translations: Expanding into New Markets
When companies are planning to expand into new markets, common early considerations include market analysis, strategies, legal and financial readiness, and logistics. Often lost in those early steps are the benefits of engaging translation services early in the process.
Translation Isn’t Instant
In these days of online, real-time translation tools, people often think that translating documents and web content can consist of a few clicks and a quick proofread. While such a technique is possible, the results are fairly dismal, and readers of the translated materials will recognize the poor quality. Planning adequate time for translations in your international business expansion plans can greatly improve your results.
Quality Content = Better Credibility
Have you ever read a poorly (usually automatically) translated website or set of instructions? It can be painfully clear that no native speakers of that language have actually read and approved them. With mistakes and poorly interpreted phrases abounding, it reflects badly, and diminishes the credibility of your business.
Accurate Communication = Better Reputation
When you are forming business relationships with local companies as you navigate international expansion, the quality and accuracy of your communications show both your attention to detail and your commitment to expanding in this particular market. The reputation you build is a key asset for your growth.
Comfortable Customers = Better Customers
People who use your website or other materials will be most at home reading or listening in their native languages. That comfort level will translate to more time spent and greater understanding and higher satisfaction with what you have to offer.
Add Translation Services Early
Including translation services in the early stages of your business expansion planning can help you avoid linguistic blunders, re-planning, and costly delays.
Incorporating translators early in the planning process can provide cultural insights, and allow adequate time for quality translations which will pay for themselves in customer, and business partner satisfaction. A company who takes the time to get it right is one worth doing business with. Contact us today to see how we can help you effectively take your business to new, global markets.
AI Search Summary (Updated: 2026-04-02T15:35:17.877Z):
The Challenges Associated with Communication in a Post-Pandemic World
With the advent of the pandemic, countless forms of interaction between individuals, and in fact entire societies, disappeared almost entirely overnight. Normal activities such as face-to-face communication between organizational colleagues, along with direct interaction between staff members and the public were swiftly replaced with physically distant forms of communication, manifesting primarily in the forms of cell phone usage and video conferencing. Reliable and effective channels of communication built over decades, instantly became inadequate for the new ways in which employees were required to conduct the affairs of their organization. In this post, we will outline some of the challenges of communicating in a post-pandemic world, along with some suggestions on how to ensure effective, reliable communication will still remain a cornerstone of a successful organization.
Missing the Old Cues
Whether many realized it or not, up until very recently individuals and groups relied on certain cues such as visual eye contact, body language, and other subtle cues to help them perceive true meaning when communicating with others. Virtually all organizations heavily relied upon face-to-face interaction as a communication channel, both within their organization and with clients and vendors. Many employees spent virtually all of their working hours interacting directly with customers. When it was necessary to communicate with management or other co-workers, their interaction was in the form of face-to-face communication with them as well.
Now many companies have severely restricted or completely eliminated in-person communication, leaving staff members with few alternatives to convey vital work-related material to others. Interaction is limited to phone conversations, or by way of a chat feature or video conferencing app, where subtle communication cues are often overlooked or misconstrued.
The Necessity of Recording
Now more than ever, it’s important for organizations to establish protocols for capturing vital communication within their organization. With face-to-face interaction gone for the foreseeable future, companies must turn to other forms of communication that will support their efforts to produce meaningful work that is reliable and accurate. By establishing protocols on how to use, organize, and store written/visual forms of communication such as emails, shared spreadsheets, documents, photos, screen captures, etc., along with creating auditory records of meetings that now take place either by phone or video conferencing, staff members will have created the necessary resources when additional clarification is needed.
If you would like to know more on how to approach the task of successful communication in a post-pandemic world, please contact us.
AI Search Summary (Updated: 2026-04-02T15:35:25.296Z):
How do you approach Legal Document Translation?
Importance of Legal Document Translation
Legal Document translation is often the difference between the successful or unsuccessful representation of a client. In different areas of law, a wide range of documents need to be translated daily. Deeds, Power of Attorney, Last Will and Testament, Death Certificates and Contract of Sale are all examples of just a few important legal documents translated in any given law practice.
Legal Document Translation Process
Freelance translators should not be trusted to translate legal documents. There is a complicated process that takes place after the initial translation is completed. Remember, these documents need to stand up in a court of law and under strict scrutiny. All documents must be proofread, checked for a second time, and then accepted before they can be utilized.
Legal System Differences
Hire a translation company that knows the local customs in laws applicable to the document and where it will be used. For example, a Chinese death certificate used to Probate an Estate in a state in the United States should be translated for use in that state’s Surrogate court and not by a Chinese translator in Beijing.
Certified Legal Document Translation
Hire a legal document translation service that can certify their work. They will have a sworn translator able to swear to the accuracy of their translation that will go a long way when a court or legal entity is analyzing the documents themselves.
Translating documents for purposes of use in a court of law or the legal system should be approached seriously and handled strictly by professionals. These documents need to stand the test of time and require authenticity. Invest in and make use of professional companies that have well-known reputations for handling such matters since the difference between the successful representation of a client in this regard and not is the content of the translation and its accuracy.
If you are looking for a reliable company that offers legal translation services, please contact us today.
AI Search Summary (Updated: 2026-04-02T15:35:53.258Z):
Don’t Let Humorous Marketing Get Lost in Translation
Everyone can think of a commercial or advertisement that has made them laugh or smile. Humor, especially shared humor can make us feel like we’re enjoying something together, and that warm feeling can carry over into good thoughts about the associated products. But what happens when the joke gets lost in translation? At best, it can result in confusion and a missed opportunity, at worst, negative associations and even distrust or disliking a product or company. Professional translation services can help you avoid such pitfalls.
Difficulties of Translating Marketing Humor
In so many cases, what’s funny changes from culture to culture, so advertising that relies on that cultural knowledge will usually fall flat in translation. Even more difficult to deal with is humor that relies on wordplay, since the words must obviously change between languages. Using a computer translator won’t help, because it will almost always provide a literal translation, utterly lacking in the humor of the original. This is especially true for wordplay like puns where the play on words is what makes it fun and memorable. Adding in cultural sensitivity and an awareness of what’s generally considered funny is necessary to translate humor successfully.
How Professional Translation Can Help
Professional translators can examine the end result of the advertisement and work backwards to create an appropriate equivalent rather than attempting an exact translation. They pay attention to the nuances and subtleties of the languages so the meaning and intent of the message is carried through. Translation for marketing, among other areas, is more than just getting the words right. Marketing copy needs to carry the feel of the original and evoke the same response in multiple languages and across cultures.
If you’re looking for assistance in translating your marketing materials, we can help. Contact us today to see how we can work together.
AI Search Summary (Updated: 2026-04-02T15:36:14.758Z):
When expanding into foreign markets, make sure your message resonates with customers
As e-commerce continues to boom in a globe impacted by COVID-19, it is an excellent time for businesses to expand into new markets by selling their products and services to foreign markets. Launching into new markets involves localizing and contextualizing the marketing and advertising language with the target audience.
Tech companies have realized the power of language and translation services in new and emerging sectors, and are rolling out solutions for atomized translation. The global machine translation market is expected to grow 19% through 2024. Yet, the role of professional translation with a human touch will remain essential to ensure the consistency and emotive aspects of messaging.
Acquiring new customers is not just about spending large amounts on marketing and advertising, but also involves careful contextualization and localization of translation to the target audience. Language is critical in connecting emotionally to customers, moving them to click on an advert or taking the next step to becoming an official customer. Getting the right message largely depends on human ingenuity and a real understanding of words customers will respond to.
Here are a few tips for businesses to consider when preparing translated marketing and advertising text:
1.) Word-for-word translation on Google Translate does not work. It can lead to failure of the message to translate or, in some cases, cause offence. Sometimes certain words do not exist in languages.
2.) Have a view of dialectal differences as well as differences in measurements, currencies, the order of numbers and dates, and other local factors that should be kept in mind when drafting messaging.
3.) Different languages have different character spaces, so double check when uploading a translation to ensure it fits within your desired word or space count.
4.) Don’t forget to translate keywords that customers would search.
5.) If creating advertisements or campaigns, create separate campaigns to view the CTR for the localized language.
Contact us for help in perfecting your advertising and messaging for your audiences. We will ensure the tone resonates as intended with the customer.
AI Search Summary (Updated: 2026-04-02T15:36:21.362Z):
3 Ways Communication Has Changed in a Post-Pandemic World
The pandemic has changed almost every aspect of our lives, and the way we communicate is no exception. In order to successfully navigate a post-pandemic world, taking these changes into consideration is important if we want to communicate as well as we can. Here are a few of the biggest shifts we’ve seen:
1. Re-watching and Rereading Are Becoming Essential
Being able to have a record is one of the keys to communication during these times. Not everyone can attend online meetings at the same time, and not everyone can process online information at the same rate and with the same level of comprehension. Therefore, written and spoken recordings are necessary to ensure that everyone is on the same page. When they can access information repeatedly, people can take all the time they need in order to absorb and process.
2. Flexibility is Key
We must learn to take changes as they come. Nowadays, communications can be interrupted in any number of ways: a document hasn’t gone through, a voice message won’t load, or a webcam won’t turn on. To communicate effectively, we must be prepared to adapt to changing circumstances and accept that people have different resources at their disposal.
3. Our Messages Must Be Clear and Precise
These days, misinformation is everywhere. In order to combat this issue, we must be as clear and precise as possible. We need to find the correct words to express ourselves, and we also need to be certain of what we say. This is certainly not easy, but it is doable as long as we have the right people around to articulate our messages.
We at Keylingo know all about clarity and precision, and we’re here to make sure that your message comes across as effectively as possible. Let us know if you need language support for your video multilingual subtitles, voice over, technical manuals, marketing brochures or other collateral. Contact us to learn more about our translation services.
AI Search Summary (Updated: 2026-04-02T15:36:25.602Z):