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How Linguistic Research Can Save Your Rebranding Strategy
Rebranding can be critical to a company’s survival. Many company’s understand the audience is changing, competition is more fierce, and going global is a must. So, your company is going through a rebranding process in preparation to launch your company’s services or products to the worldwide market. You’ve spent countless hours and dollars to pick…
Website Translation Services in an Increasingly Global World
English is still used more prominently than other languages on the Internet. However, this has been changing for a long time. When it comes to the top ten million websites online, their language use is more varied than people would expect. The English language usage for these websites is around 51.6 percent, and it is…
All Rise to the Challenges of Legal Translation
Lawyers are notorious for the way they take normal words and give them confusing meanings. For instance, in order to have a valid contract, there has to be consideration. A regular English-speaker reading that might think to themselves, “what a good idea to require that anyone entering into a deal consider what he or she is…
A Mistranslated Word Can Change History
During the occupation of Germany after World War II, Germans who lived in Communist-controlled Eastern Zone fled to the West in large numbers. On August 13, 1961, the Soviet-controlled East German government began building a wall in the capital city of Berlin to prevent people from escaping. The division of Germany’s capital city shocked the…
Translation in Online English Education
English education is an exploding industry, especially in Asia, and it is starting to grow in other parts of the world as well. Being bilingual is a more and more marketable skill as our world becomes more global. As technology has advanced, many companies are taking advantage of video chat and VOIP technologies to connect…
How the Greek Word “Techne” Can Change Our Approach to Technical Writing Translation
Most people are wary of the word “technical.” Writers like to stay away from technical writing. Translators might feel like they’re not qualified to translate technical writing. And people might feel like they don’t really understand the word “technical.” Why exactly does this term have such a negative connotation? And how can we strip the…