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Trend Talks

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Would You Buy These Mistranslated Products?

When you provide translation services, you’re performing a juggling act because there are many things that you have to take into consideration.  Not only are you trying to accurately convey what people have written in one language in another language, you’re also trying to make sure that you take the idioms, grammar and cultural practices of…

Business Translation Services: Explaining American Thanksgiving

American Thanksgiving is a holiday like no other. While many countries have a festival of thanks during the year, only the United States has a national day called “Thanksgiving.” In fact, Americans celebrate for four days in November, from Thursday (Thanksgiving Day) through Sunday. (Canada also has a Thanksgiving Day in October, but it is optional…

Marketing and Advertising Translation Tips

When providing translation services, it’s important to understand the audience who will be reading the translation in the destination language.  Often, translation is used for marketing and advertising purposes.  And when it comes to spreading the word about your product or service, certain qualities about the target audience have to be taken into consideration.  If you…

Understanding the Writer and the Audience When Providing Translation Services

Translation services are meant to help people understand a piece of writing.  So the translator acts as a go-between, conveying what the writer wants to say to the audience.  S/he is a messenger, taking the message from the writer to the audience.   However, if you’ve ever had anyone convey a message for you, then you…

How to Avoid Embarrassing Translations by Considering False Friends and Slang

Unfortunately, there’s no way to learn how to translate well except by making mistakes.  Fortunately for us, however, the history of translation contains so many blunders that we don’t have to make them ourselves.  We can learn from the mistakes of others.  Some of the funniest and most well-known translation mistakes happen in the marketing…

A History of Translation Services: The Treaty of Kadesh

One of the most famous translations in the history of translation services occurred around 1259 B.C. and was called the Treaty of Kadesh.  It was signed by the Egyptian pharaoh Ramesses II and the Hittite King Hattusili III.  Unfortunately, the treaty didn’t lead to peace between the two nations right away but it is still…