taxi-woman-working-on-computer

Four “false friends” you never want to mix up in translation.

by Keylingo

Providing translation services is a delicate affair because so many languages come from the same root but they have developed differently along the way.  In the beginning, when one language started to split into two, a word may have meant the same thing in both the resultant languages.  However, after the passage of many years, the meanings of words change subtly.  So, you can end up with words that sound the same in two languages but have entirely different meanings.  These are called false friends.  Here are a few examples:

  • The English word “embarrassed” sounds a lot like the Spanish word “embarazada.”  However, the Spanish word actually means pregnant and not embarrassed.
  • The Latin word “Gymnasium” meant both, a place to exercise and a place to study.  In English, the word now only means a place to exercise.  In German, however, it only means a place to study.  So the English word and the German word are false friends.
  • In British English, “to table” something is to bring it to the table, to open it up for discussion.  In American English, “to table” something is to shelve it, put it away and stop discussing it.
  • In English, the word “preservative” usually refers to something added to food to maintain its freshness.  The French “préservatif,” the German “Präservativ,” the Romanian “prezervativ,” the Italian “preservativo,” the Polish “prezerwatywa” and the Russian “презерватив prezervativ” all refer to a condom.

So it’s obviously very important to stay away from false friends in translation services.  Just because a word sounds similar to another word doesn’t mean that it means the same thing.  Things can get particularly ugly if you’re using a word that has a derogatory meaning in another language.  Or, the translation can just end up sounding hilarious, which is probably not your aim.  After all, you don’t want all your customers to be thinking you’re adding condoms to your jam!

Contact us for translation services that take the similarities and differences between languages into account.

Related Articles

Why are CAT tools vital for enterprise cost control?

In a traditional localization workflow, every document – whether a product manual, marketing campaign, or legal contract – is treated as a completely new artifact. This leads to redundant expenditures, inconsistent brand voice, and long post-delivery revision cycles. CAT tools transform translation from a transactional expense into an accruing digital asset. By embedding these platforms…

E-Commerce Transcreation for Global Growth

Discover why deep cultural localization and e-commerce transcreation are essential for engaging the booming middle-class markets across Asia and beyond. Key Takeaways: The global consumer class has surpassed 4 billion, with Asia now holding a massive 50% share of the middle class. To capture market share in these emerging hubs, brands must pivot from generic,…

How to Map Localization to Your Global Sales Funnel

Full-funnel sales localization is a strategic framework that aligns translated content with every stage of the international buyer’s journey. By adapting marketing materials, technical specifications, and legal agreements to regional preferences, this approach eliminates linguistic friction, accelerates pipeline velocity, and maximizes global ROI for enterprise organizations. Why Is Language Strategy Critical to Your International Pipeline?…

here
for you

We’d love to learn more about your translation and localization needs.