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Pitfalls of Advertising in an Unfamiliar Language
When advertising in a foreign language, advertising translation services are absolutely indispensable. Whole websites exist purely to highlight hilarious missteps by those who miss language nuances when advertising in an unfamiliar language. While they say that no publicity is bad publicity, it’s best to avoid becoming a punch line. Effective marketing combines pleasing images, clever language, cultural and social awareness, and a…
Choosing a Legal Document Translator
When it comes to legal document translation, you have very specialized needs. The last thing you want is to end up with a contract that different people view differently because of errors in translation. Because of that, you’ll want to consider these criteria for choosing a legal document translator. Choose a translator who is translating into…
Using Local Slang to Reach Your Target Audience
Sometimes, translation services are required within the same language. This is because people from different countries might speak the same language differently. For example, on the South Asian subcontinent, it’s acceptable to use the word “gift” as a verb. People often say they “gifted” something to someone. This isn’t regular usage in the United States but it’s…
Global English and the Need for Translation Services
The Newest Language in the World English has long been the foreign language most commonly learned and used by non-native speakers all over the world. Until the last few decades, speakers of other languages who learned English tended to learn American English, which gradually replaced British English as the dominant international language after World War…
Technical Manual Translation – Get it Right
Technical manual translation is a very common process for a number of reasons. Perhaps the client base is international and speaks multiple languages. Maybe the manual has been written in a different country, or maybe even the product has been designed in a different country to cut costs. No matter the reason for translating a technical…
Four Things Great Writers Can Teach Us About Business Translations
Different people have different opinions about translation. Some believe in translations that stay faithful to the original while others prefer translations that make more sense in the destination language. As such, the choice is between fidelity and transparency. However, there are many other views about translation as well, as evidenced by the large number of…