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Intuitive Native Translations for Your International Marketing Campaigns (Part 2)
Welcome back to the second half of our two-part article on successfully translating a marketing campaign for a new cultural market. Last time we talked about historic translation mistakes made by big brands in the past and the importance of translation by people who understand how your message will be received. Let’s pick up at…
Intuitive Native Translators for Your International Marketing Campaigns (Part 1)
If you are a growing company successful enough to start reaching out to foreign markets, the very last thing you want is to introduce yourself with a mistake. One of the biggest challenges for a globalizing business is to face the challenges of new languages and cultures. You’ve inevitably spent a long time tailoring your…
How to Translate Your Product’s Owners Manual for Foreign Customers (Part 2)
Welcome back to the second half of our two-part article on getting a technical translation of product manuals. Last time we defined technical translation as a very precise and industry-specific translation style and why you want to stay away from auto-translation. Today, we’ll be covering how to get the best possible translated technical manual. Working…
How to Translate Your Product’s Owners Manual for Foreign Customers (Part 1)
You are a local business on the rise and just starting to look into globalization. You sell your products online through one or more popular e-commerce portals and you’re finally starting to think about expanding your shipping options to other countries outside the US. This is wonderful news and an important part of your business…
Translation is Key, Locally and Online.
Never before has the world seen a more powerful, more open platform of communication than the internet. The pinnacle of man’s achievement, the internet has been a story of constant evolution, a story of triumph from humble beginnings in 1983, to the dawn of the World Wide Web in 1990, to today’s all-encompassing behemoth cloud…