Blank Label

Three Tips on Multilingual Packaging

by Chad Richardson

October 27, 2020


Multilingual packaging is an essential step in expanding your reach and making your company stand out among competitors. The power of the written word should not be underestimated. Customers want the chance to read the relevant information about your product in their language; they want to feel included in your consideration. The problem is, not just anybody can produce quality translated content. This one is a challenge that can’t be solved by Google Translate. Here a few key points on multilingual packaging and how you can make it work for you.

Consider Culture

Translation can be a messy business. The thousands of languages in the world represent thousands of cultures, all with unique ways of viewing life and language. You don’t want to offend anyone by misunderstanding their slang, colloquialisms, or idiomatic expressions. Always try to use a native speaker to translate the message you want to share, as simple or as in-depth as it may be.


Too many words can be confusing and frustrating no matter what language you speak. Try to keep your packaging simple and rely more on the aspects of color, design, and symbols to get your message across. You may not have to translate every word to be understood. If you do, you may want to consider a multi-layer label like those found on medicine bottles or a sign indicating that multiple languages can be found inside. You could also tap into the ever-growing power of the online market by implementing a QR code that leads to a multilingual website.

Plan Ahead

It takes time and effort to translate anything. If you want high-quality content, it is going to require sincere effort and dedication. You will need a native speaker to read your message, translate it into culturally appropriate terms, and incorporate it into your design. Language is power, so you’ll want to make sure you get this one right.



Contact us today to see how we can help you translate your brand for everyone in your global community.

Related Articles

Smart, Fun, and Fascinating Facts About the Use of Sign Language

Also known as ASL (or American Sign Language), this method of communicating with those who are either completely deaf or struggle with their hearing has been around for over two centuries. On the surface, watching those who silently speak, understand, and communicate with others using their hands may appear foreign to most, but it’s actually…

3 Traits for Healthier Meetings and Happier Employees

Have you ever sat in a meeting where you were suddenly jolted out of your daydream when someone asked for your opinion? Maybe you remember that meeting that seemed to drag on with no end in sight. Maybe you don’t remember the meeting at all. Did you ever leave a meeting wondering if you had…

Taking a Break to Manage Unsustainable Accelerated Growth

While growth is the ultimate reason people get into business, sometimes growing or expanding too quickly could lead to some unexpected complications. The challenge for any business owner is not to limit growth but to manage growth and capitalize on it if possible. The effects of unsustainable accelerated growth on your business could include: Having…

for you

We’d love to learn more about your translation and localization needs.