SEO and Website Translation Services
Localization describes the process of translating material to a foreign language. Localized documents must be clear, comprehensible and culturally appropriate for the audience of the target language. Almost any professional translation company can perform such translations adequately or they would be out of business.
Website translations differ from printed localization because rather than targeting human readers, they must suit search engines and the way in which they organize information. This process is called search engine optimization, or SEO. Translators must be aware of keywords, anchor texts, titles, tags and other SEO elements that such engines depend on to rank the importance of a site. They must localize such elements so that when a foreign-language searcher types a relevant phrase into the engine, your website appears first in the list of matches. Naturally, their efforts must also make the website translation appealing for its human readership. Visitors must find your site engaging to read and useful if you want them to stay.
When you submit your site to website translation services, make sure to explain the keywords and audience that you’re going after. Show them competing websites through search engines. In addition, ask them what search engines they’re going to target. If your main audience consists of foreign-language speakers in the United States, Mexico, or Germany. then Google remains the search engine of choice. Other countries rely on different search sites. In Japan, Yahoo is more popular. In Russia, Yandex is number one and in China, most searchers rely on Baidu.
At Keylingo, we can translate your website so it meets both human needs and search engine parameters in the country of your choice. Contact us if you want to know if we can help you.
Smart, Fun, and Fascinating Facts About the Use of Sign Language
Also known as ASL (or American Sign Language), this method of communicating with those who are either completely deaf or struggle with their hearing has been around for over two centuries. On the surface, watching those who silently speak, understand, and communicate with others using their hands may appear foreign to most, but it’s actually…
3 Traits for Healthier Meetings and Happier Employees
Have you ever sat in a meeting where you were suddenly jolted out of your daydream when someone asked for your opinion? Maybe you remember that meeting that seemed to drag on with no end in sight. Maybe you don’t remember the meeting at all. Did you ever leave a meeting wondering if you had…
Taking a Break to Manage Unsustainable Accelerated Growth
While growth is the ultimate reason people get into business, sometimes growing or expanding too quickly could lead to some unexpected complications. The challenge for any business owner is not to limit growth but to manage growth and capitalize on it if possible. The effects of unsustainable accelerated growth on your business could include: Having…
We’d love to learn more about your translation and localization needs.