UH-OH mistakes and how to avoid
June 28, 2017

Avoid Embarrassing Advertising Translations with Professional Services

by Chad Richardson

Have you ever seen embarrassing translation mistakes on signs or advertisements as you walk around? It’s particularly common if you’re in a foreign country, or looking at advertising or copy from a product being imported from a non-English speaking country. Often, these translation errors bring all kinds of laughter – and unwanted publicity – to great products.

Recently, The Sun wrote about a new series of signs written in English with translations that are at best, hilarious, and at worst, just confusing. Some examples include:

“Do not disturb. Tiny grass is dreaming.” – Posted on fresh green grass, this sign most likely attempted to ask patrons not to walk on the grass, but instead just inspires laughs.

“Dying right here is strictly prohibited.” – Written on a restaurant menu, this bizarre message has no discernible meaning in English.

“Hand grenade.” – Posted just above a fire extinguisher, this sign is more than just a tad misleading about the best uses for this device.

“Free toilet paper. Please cherish the use.” – Posted in a bathroom, this sign has probably caused amused laughter from patrons in the stall.

“Our sweet ass.” – Written below a picture of a restaurant meat dish, this description doesn’t exactly conjure up images of delicious food to native English speakers.

Want to avoid these mistakes with your own marketing, advertising or business communications? The best way is to work with a professional translation company. While your employees might claim to be fluent in a second language, often conversational speakers make errors when it comes to grammar, syntax, and common regional slang and vocabulary. To get your translation right, contact us to consult with experienced professionals.

Related Articles

Avoid the Productivity Trap

Betty Friedan knew what she was talking about when she said, “You can have it all, just not all at the same time.” The idea that productivity equals value is an outdated and incorrect business model. It leads to exhaustion, frustration, and burnout. Mind Café defined the productivity trap as “a compulsive need to always…

Is your company providing the best Customer Experience possible?

Customer experience is crucial to every business’s success. It determines the business’s ability to foster customer loyalty, generate revenue, and differentiate its brand. Benefits of delivering an excellent customer experience: More customer satisfaction More customer loyalty More recommendations More positive reviews What is the customer experience?    The term, also known as CX, refers to…

Agile Project Management vs. Waterfall Project Management

What was once a means to keep software developers on task, and within the scope of their projects, Agile project methodologies have pushed the boundaries of what it means to manage a project and be part of a project. Even further, agile leadership has become a near-standard for managers across the globe.   Let’s take a…

here
for you

We’d love to learn more about your translation and localization needs.