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March 4, 2016

5 Signs That Your Business Needs Translation Services

by brenton

Maybe you started out your business as a tiny mom-and-pop venture and grew it into something much bigger as time went on.  Often, when a business is small, you make do with whatever means are at your disposal, from cheaper menus for your restaurant to a smaller office space for your growing NGO.  However, as time goes on, you might find that your business has grown enough to warrant spending some more money on things that were initially unnecessary, such as translation services.  Here are a few signs that you might need translation services for your company:

  1. Are you located in a place with a high percentage of minorities?  If your business is located in an urban area, you’re probably more likely to attract minorities which speak languages other than English.  In New York City, for example, you are likely to attract clients that speak Spanish, Chinese, Korean, Hindi, Urdu, and Arabic, to name a few.  If your business is in the heart of Chinatown, then of course, translation services are a no-brainer.
  2. Do you run a business that is geared towards a particular minority?  Certain businesses might appeal to a wide range of cultures, but there are some that might only appeal to certain minorities.  For example, if you sell foreign DVDs in languages such as Hindi, you’re obviously going to need translation services into Hindi.
  3. How is your business developing?  Sometimes, businesses start out with the intention of appealing to a wide audience but later become more specialized.  Maybe you started out your business with the intention of selling to mainstream as well as specialized audiences but then realized that your Hindi DVDs were selling more than others.  So it made sense to specialize in Hindi movies.  However, keep in mind that this move will necessitate the use of translation services.
  4. Where do you see your business in five or ten years?  Maybe your business is currently in the mom-and-pop stage, and you don’t think you need translation services.  However, think ahead a little bit ,and figure out where you see yourself going in five or ten years.  If you see yourself growing quite a bit and appealing to groups of people who speak different languages, you may need to get translation services before this growth already takes place.  It’s always a good idea to be prepared for future clients in advance so that you won’t be caught by surprise.
  5. Do you see your business going overseas?  This is also another idea which will require you to look into the future.  Sometimes, people think that they run the kind of business which will never go overseas, such as a restaurant.  But even in the case of restaurants, it’s possible that your business may get to be so popular that you’ll take it abroad.  For example, Chef Nobu Matsuhisa has opened restaurants in places as varied as New York, Mexico City, Milan, Mumbai, Budapest and Beijing.  So keep in mind that, at some point, your business might go abroad, necessitating the use of translation services.

So whether your business is still in its initial stage or has already developed quite a bit, there are certain signs that you might need translation services.  Contact us for translations that will help you to be prepared for business growth and expansion.

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