taxi-woman-working-on-computer

Why Real Estate Listings Need Professional Translation

by brenton

If you’re selling your home, or make your living as a real estate agent, you may be wondering why the growing real-estate market seems to be passing you by. You recognized the growing importance of the Internet and automatically put all your home sales online, complete with pictures and glowing descriptive text. Yet, you don’t have as many inquiries or showings as you’d like.

Maybe it’s because all your text is in English. Foreign buyers are becoming a growing force in the U.S. Real estate market. For example, the National Association of Realtor reported that in the 12 months ending March 2013, Chinese buyers accounted for 18 percent of the $68.2 billion dollars spent on homes in the U.S. They typically spent a median $425,000 and almost 70 percent paid cash for their purchases.

Foreign buyers naturally prefer to read listings in their own language. You could use one of those web translation services to convert your housing descriptions. If nothing else, you’ll be providing laughs to the foreign buyers. Don’t believe us? Use these machine services to convert one of you current descriptions to another language. Then convert the translation back to English to see how incomprehensible the text has become.

The only way to appeal to foreign buyers is to have you text transformed by a professional translation service. We are not only aware of the language nuances but are sensitive to other cultures. We can also suggest a layout for your page that takes advantage of international sensitivities, which is critical when dealing with languages that use the non-Roman alphabet, such as Chinese or Arabic.

Contact us today to see how we can help you.

Related Articles

Why Hyper-Localization and Personalization Are Defining Global Success

Translating content is no longer the benchmark for going global; it’s the baseline. As businesses expand into new markets, what truly drives growth in 2025 is the ability to connect meaningfully with audiences through hyper-localization and personalization.   These strategies are redefining how brands communicate. Hyper-localization adapts your message to reflect not just a language,…

AI-Powered LQA and Human Review: The Smartest Way to Scale Localization

Every multilingual project begins with ambition: the ambition to connect, to scale, and to meet global audiences where they are. But ambition often collides with the reality of manual language review processes that strain valuable resources. This friction delays launches and diminishes the agility brands need to thrive internationally. The answer is not replacing people…

Connecting Through Language: Why Global Brands Are Investing in Multilingual Video

In today’s digital world, attention is the most valuable currency—and it’s increasingly multilingual. For brands expanding across borders, creating content that resonates globally isn’t just a competitive advantage; it’s a business necessity. Whether you’re onboarding a workforce, educating customers, or entertaining the masses, your audience expects more than a translated script. They expect localized video…

here
for you

We’d love to learn more about your translation and localization needs.