News You Can Use
July 9, 2018

Understanding the “Essence” of the Original via Translation Services

by Chad Richardson

When was the last time you read a document in translation? And what was your response? When something is translated well, you understand the essence of the original via the translation. At other times, you feel as though something is lost. You can’t grasp what the document is trying to say and you’re left fumbling. Sometimes, the effect of a bad translation can even be somewhat comic. This happens when you understand what the translator is trying to say but you can clearly see what mistake they’ve made in their translation.

So the process of translation can turn out to be enlightening, confusing or funny, depending on how good the translator is. Here are certain things that you can look for in a translation service:

  1. Do they have different translators for different languages? It’s rare to find a person who is fluent in a number of different languages. Paragons such as this do exist but they’re rare. Most translators have one language at which they excel when it comes to translations. So, for example, the translation service is likely to have different translators for French, German, Italian, Swedish etc. If a translation service claims to have translators who specialize in five different languages each, make sure you ask for samples rather than just taking them at face value.
  2. What kind of translation have they done in the past? It takes different language skills to translate poetry, prose, advertising materials and business documents. Make sure that the translators you’re working with have experience in translating the types of documents you need to be translated. Someone who is used to translating prose, for example, may not know how to translate a company slogan. A prose or fiction translator is likely to be much wordier than the advertising field requires.
  3. What is their turnaround time? The business world moves a lot faster than the literary world. Someone might take months, even years to translate a book. And they might end up receiving an award for the best translation. However, when it comes to the business field, that letter needs to be sent right away. And there’s a deadline by which you need to launch your product in a different country. So make sure your translation service delivers your translation in time.

Contact us for more great tips to find the right translation solution for your needs.

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