29799231 - international or foreign languages on signs held by people sharing culture and translating communication between diverse groups

Professional Translation Complications: Two Rarely-Recognized, but All-Important Aspects

by Jim Dulin

At first glance, translation may seem straightforward: translate the words, conjugate the verbs, and put everything in the right order. Naturally, one must always acknowledge differences such as honorifics, cultural connotations, and the tone of the content. But translation dives deeper even than that, reaching into language structure, cultural influences, and the understanding and experience of each individual recipient.

As the world increasingly unites through globalization, more and more companies employ bi- or multilingual individuals. The wealth of cultural knowledge and diversity this brings presents an undisputed advantage to these companies. But comes with unique challenges.

1. First Language of the Speaker/Author 

Translating the work of a native speaker presents a very different project than translating the work of a non-native.

In general, native speakers have a fluid and relatively relaxed style. They understand the cultural, regional, and generational connotations of the words and phrases that they choose. And intelligent individuals use this variety to their advantage.

Non-native professionals often have pristine grammar, large vocabularies, and an excessively formal style. They tend to speak and write literally, however, as they lack a thorough understanding of the varied connotations of their vast vocabulary.

Translators must understand not only the connotations of the words and grammatical structures they work with, but also the level and extent of understanding of the original user.

2. First Language of the Audience/Recipient

Conversely, translators must constantly consider the level and extent of understanding of their audience — and know how to convey the original meaning in the second language.

The challenge is twofold. Most people understand the challenge of expressing the original ideas in the words and context of the second language. But few stop to consider the fact that even this varies depending on the first language of the recipients.

If a translator is translating into Portuguese for native Portuguese speakers, she must have a firm grasp of colloquial phrases and cultural connotations.

If, however, she is translating into Portuguese for non-native Portuguese speakers, she must remember that they likely use and understand strict grammar but lack a thorough understanding of colloquialisms and a deep knowledge of the regional and generational connotations of particular words. The result is a literal version of the original work, interpreted by each recipient through the lens of their language training.


The dramatic increase in intercultural communication in the last twenty years has opened a significant need for competent professional translators. The task takes a thorough and astute understanding of not only each language, but also the native languages of both user and the intended audience. These rarely considered aspects and challenges of translation between professionals require careful attention to detail, deep understanding, and constant expansion of knowledge.

Please contact us at Keylingo for any translation needs, questions, or information!

Related Articles

Smart, Fun, and Fascinating Facts About the Use of Sign Language

Also known as ASL (or American Sign Language), this method of communicating with those who are either completely deaf or struggle with their hearing has been around for over two centuries. On the surface, watching those who silently speak, understand, and communicate with others using their hands may appear foreign to most, but it’s actually…

3 Traits for Healthier Meetings and Happier Employees

Have you ever sat in a meeting where you were suddenly jolted out of your daydream when someone asked for your opinion? Maybe you remember that meeting that seemed to drag on with no end in sight. Maybe you don’t remember the meeting at all. Did you ever leave a meeting wondering if you had…

Taking a Break to Manage Unsustainable Accelerated Growth

While growth is the ultimate reason people get into business, sometimes growing or expanding too quickly could lead to some unexpected complications. The challenge for any business owner is not to limit growth but to manage growth and capitalize on it if possible. The effects of unsustainable accelerated growth on your business could include: Having…

for you

We’d love to learn more about your translation and localization needs.