The Importance of Making the Correct Word Choices in Translation
by Chad Richardson
When was the last time you tried to translate something? It’s not generally something we need to do in our day-to-day lives because we’re usually surrounded by people who speak the same language. This is why we may not understand the problems a person can run into when they try to translate something.
“Rapid” vs. “Fast”
Sometimes, a translator might have to make a choice between two words, both of which mean close to the same thing. But there might be slight differences in meaning. So the translator would have to make a decision. For example, take the French word “rapide.” Do you translate this as “fast” which is the word more commonly used in English? Or do you translate it as “rapid” which also means the same thing?
You might be inclined to say that you should stay closer to the French and translate it as “rapid.” But if you’re talking about a car, wouldn’t it sound a little odd to describe it as a “rapid car” rather than a “fast car”? These are the types of decisions a translator has to make everyday. And they have to make them rapidly (pun intended!)
So it’s a good idea to look for a translator who is conversant with the usage of different words in both, the source and the destination language. This should be someone who would realize, intuitively, that “rapid car” just sounds off and would substitute “fast car” instead.
Meaning vs. Elegance
At the same time, it’s important for the translator to maintain the meaning of the original document as far as possible and not just substitute one word for another when it isn’t necessary. For example, you could say “sports car” instead of “fast car” and you probably would not change the meaning of the document overall. However, is this substitution really necessary?
There are times when translators substitute one word for another in order to increase the elegance of the translation. But a good translator is one who maintains the meaning of the original as far as possible, without compromising elegance as well. It’s not a good idea for a translator to merely change things around so that the language sounds more flowery or more elegant.
Contact us for translation services which maintain your original meaning.
Related Articles
Why Generic Machine Translation Fails Enterprise Scale
Generic machine translation (MT) engines frequently fall short when enterprise teams attempt to deploy global content at scale because they fail to preserve specialized corporate tone or distinct target audience requirements. Standard MT outputs lack the direct controls needed to differentiate between communication intended for technical experts versus broad consumer bases, creating friction in international…
Why are CAT tools vital for enterprise cost control?
In a traditional localization workflow, every document – whether a product manual, marketing campaign, or legal contract – is treated as a completely new artifact. This leads to redundant expenditures, inconsistent brand voice, and long post-delivery revision cycles. CAT tools transform translation from a transactional expense into an accruing digital asset. By embedding these platforms…
E-Commerce Transcreation for Global Growth
Discover why deep cultural localization and e-commerce transcreation are essential for engaging the booming middle-class markets across Asia and beyond. Key Takeaways: The global consumer class has surpassed 4 billion, with Asia now holding a massive 50% share of the middle class. To capture market share in these emerging hubs, brands must pivot from generic,…
here
for you
We’d love to learn more about your translation and localization needs.