Insights

Stay on top of useful global communication and business topics with knowledge, data, and insights from the Keylingo team

Houston translation services and Hispanic customer creation

If your Hispanic target market is Texas’ largest city, Houston (metro population 6 million+), you’re in exactly the right place. To reach that market you’ll need to employ Houston translation services. Houston Hispanic stats Consider the following stats from the HispanicAd.com on potential Spanish speaking customers: Hispanic population: 2.4 million (about one-third of the total…

The three branches of linguistics and why all good translators should know them

The Study of Language Form Although linguistics is a really broad field covering the study of language in all its forms, it can be essentially broken down into three parts.  The first part is the study of language form, which includes morphology—the study of words and how they are composed, syntax—the study of how these…

Morphology and why it’s key for good translation

What is Morphology? One of the branches of linguistics is morphology i.e., the study of word formations.  We may think that a word is the smallest unit of language, but, often, a word can be divided into two or more units.  Take, for example, the word “smallest” itself and you will see that it’s composed…

The Importance of Language Contact on Translation Services

Nowadays, we generally associate different countries with different languages.  Some countries have one dominant language which is spoken throughout e.g., in the United States, English is the dominant language.  However, in other parts of the world, many languages are spoken within one country.  In terms of the Western world, Switzerland is a good example because…

The relationship between translation and etymology

The word “etymology” comes from the Greek “etymon” which means “true sense” and “logia” which means “study of.”  However, etymology doesn’t necessarily mean studying the true meanings of words.  Rather, it refers to a historical study of how a certain word originated, something which can be very useful when it comes to providing translation services.…