American Thanksgiving is a holiday like no other. While many countries have a festival of thanks during the year, only the United States has a national day called "Thanksgiving." In fact, Americans celebrate for four days in November, from Thursday (Thanksgiving Day) through Sunday. (Canada also has a Thanksgiving Day in October, but it is optional for Atlantic provinces.)
When providing translation services, it’s important to understand the audience who will be reading the translation in the destination language. Often, translation is used for marketing and advertising purposes. And when it comes to spreading the word about your product or service, certain qualities about the target audience have to be taken into consideration. If you have a brand name and a certain company image, you want to stick to it without turning off your target demographic.
Translation services are meant to help people understand a piece of writing. So the translator acts as a go-between, conveying what the writer wants to say to the audience. S/he is a messenger, taking the message from the writer to the audience.